5 Reasons Why You Need A Social Media Manager
Updated: Jul 31, 2020
Social Media is no longer a task that can slip down the to-do list. It is a priority.
According to statista.com, in April 2020, 3.81 billion of the world's population are on Social Media and this number is set to increase. It has become an integral part of any businesses' communication plan, whatever the size and can be the indicator of success for so many.
But why pay someone to do it when you can do it yourself, from your mobile phone? Sure, this is a great way to save money, if you have the time and the knowledge, but with a product or service to sell, could now be the right time to outsource the ongoing task?
1. The creative block
A problem that many small business owners have when it comes to their own channels is thinking up authentic and original content ideas. To generate consistent, scroll-stopping content is no easy feat and one that can take up so much time and energy. Often the message loses purpose or does not align with the business values where owners are trying to ‘think outside of the box’. Or maybe you've got a classic case of creative block and just can't think of what to do.
Social media managers spend every day generating good, rich content and know what works for each channel. They understand the merit of expressing the business’s values and how to engage the right audience. More than anything else, they have the experience to back up their decision making. An experienced social media manager will have experimented with different types of content, formats, channels and have intensely scrutinised them. They will know how to grow your community, with content that gets them talking, watching for more and converting into buyers.
2. You don’t understand
Algorithms, evergreen content, strategy, engagement, likes, loves, stories, ads, boosts, influencers, groups, pages, analytics…… the jargon list goes on and on and it is ever evolving.
Some clients I work with can barely sign in, and need all the affordable help that they can get. But others are highly proficient millennials who use social on a daily, or for some, even hourly basis. Whilst they are an expert in their own product or service, is there really time to understand the backline of these global systems and how to leverage them to not only build a community of followers, but to return you sales and a great customer journey? A good, experienced social media manager will be up to date and know the often daily updates on each platform that could make a difference to your business.
It is also worth understanding that MANY businesses are breaking the rules on social media, particularly when it comes to competitions and ‘giveaways’ and as a result are risking their account being banned and taken down. Imagine that, all that hard work of building a community, and even though you had good intentions, that one mistake has taken it all away. A social media manager will be aware of these situations and how to avoid them.
3. Social Media is an afterthought
You are busy running a business, creating product and services, running promotions, hosting events, and bossing sales. All of which, you forgot to put on social media and shout about. Or had good intensions of getting it up on the grid at some point. But could that some point be too late? This could make you feel like you are never getting anywhere and your forever expanding to-do list is just getting longer. Could you also be missing some key stories that could be turned into multi channel, rich content which builds relationships with your prospects? Then there are messages, comments and open to all, customer service opportunities which you are missing. If this is you, then you need a social media manager. The difference between a Facebook messenger ‘very responsive to messages’ and ‘typically replies within 1 hour’ is not 24 - 48 hours…. it's 5 minutes!
How many of you started a business because you wanted more time? More time for you and your family or more time to do what you really love doing and make money out of it; maybe even a living out of it.
If 2020 has taught us anything, it is that time is precious. So if you are spending too much time on social media and not enough on your family, relationships or business itself, then maybe it is time to get some support.
5. You want to invest
You may have already launched your business but now want to take the next step to upscale or you may just be in the initial idea phase. Wherever you are in your journey, investing in social media will pay off. If you just need a little support to see where your content and time is best placed, then many social media managers offer power hours, an intense hour of knowledge and strategy injection over zoom. If you are needing a bit more support and possibly someone to completely manage your channels, or build compelling successful ads, then working with a social media manager is a great place to invest for a return. It is also not as expensive as you may think!
Any of this feeling relatable? Then a social media manager is what you need. With more than 70 million Facebook business pages, social media is here to stay, so it needs to be at the forefront of any business marketing plan. Click here to take the next step in investing in your business.